Understanding Your Audience
16 Feb 2017
Robin Richmond

At the end of 2016, I took part in an industry roundtable event, discussing the key things brands should be focusing on in 2017 and exchanging views on what the latest digital innovations were likely going to be. One executive talked enthusiastically about 2017 being the year of mobile (please note, 2006-2016 were also “the year of mobile”) and one CMO spoke passionately about the opportunities around virtual reality. I must admit, some of what

AMP pros and cons
11 Nov 2016
Pam Reichhartinger-Lawlor

According to Google, 40% of people click away if a page takes three seconds to load. As such, it comes as no surprise that an open-source coding standard is looking to speed up the web. The open source initiative is called Accelerated Mobile Pages (AMP) and many publishers as well as some e-commerce businesses have started to use this new framework in recent months. Before analysing the impact AMP have on your digital marketing efforts,

Whatever your opinion of the often outrageous and always unpredictable 2016 United States presidential race, one thing is certain: political campaigning looks significantly different than it did since even the last election, just four years ago. And digital media is shaping that change. Traditionally, votes were won through television ads and newspaper coverage in homes across America. Now, with the reach of traditional media ever-diminishing, candidates have to look to newer, digital mediums to communicate

04 May 2016
Michael Jarrett

Working with bloggers Whether you’re looking to improve your social following, rankings, brand awareness or gain trustworthy and reliable testimonials, working with bloggers can be a cost-effective way of meeting your objective. Bloggers and vloggers have become an integral part of marketing strategies for many brands, both big and small, because they give brands direct access to their target market at a fraction of the cost of traditional marketing methods. Their personal recommendation of your

It wasn’t long ago that many people were claiming the English language was dead. Abbreviated terms such as ‘LOL’ and ‘FOMO’ became widespread, and the nay-sayers believed that laziness would eventually lead to the English dialect being phased out and replaced by ‘text speak’. But TBH, the English language has always evolved, and will continue to evolve. Look at how we, as humans, began to communicate: cave drawings. Yes, we created our own Latin language spin

Looking back over the last 12 months, content marketing seems to have moved up a gear. More brands are using real-time content, integrated social campaigns and a mobile focus to generate incredible reach, buzz, brand awareness and revenue online. A key theme in 2014 has been digital storytelling. Brands are beginning to realise that social media is a human platform. Humans are emotive. They love stories. Based on our principles of storytelling post, the examples

8MS was born out of the opportunity we saw in content monetisation. Coming from large network agencies, we saw a huge disconnect between content being created on behalf of brands, and the lack of integration and transparency of the performance of that content. We are firm believers that any content created – whether it is for social, a creative campaign, a blog post or a product launch – should be accountable, and provide a return