Understanding Your Audience
16 Feb 2017
Robin Richmond

At the end of 2016, I took part in an industry roundtable event, discussing the key things brands should be focusing on in 2017 and exchanging views on what the latest digital innovations were likely going to be. One executive talked enthusiastically about 2017 being the year of mobile (please note, 2006-2016 were also “the year of mobile”) and one CMO spoke passionately about the opportunities around virtual reality. I must admit, some of what