Winner of Best use of Organic Search and the 2015 Grand Prix for best overall campaign at the Performance Marketing Awards
Farfetch: Content Marketing for SEO
8MS have been working with Farfetch since 2013, with a strategy focused on the creation of unique and interactive content assets that can be used for blogger outreach and, ultimately, create SEO benefit. Farfetch constantly strive to provide inspirational content to their customer base that will showcase boutiques and clothing lines across the world.
Farfetch have seen some fantastic growth over the past 3 years for organic search performance that has included number one listings for terms such as Designer Boutiques, Luxury Clothing & Vintage Designer Clothing. The most successful content marketing work to date has been the Boutique Finder project which achieved the following results.
Major Award Wins for Best SEO and Grand Prix for best digital campaign at 2015 Performance Marketing Awards
Increase in organic search sessions to websites year on year.
Increase in Organic Search gross transactional revenue to website year on year
Where to find the 8MS team in Edinburgh and London