8MS The Blog

Almost one year ago, Google CEO Sundar Pichai announced in a keynote speech that 20% of all queries on its mobile app are voice searches. One year on and this increasing trend doesn’t show any signs of letting up. Voice search has evolved over the years to not only be a tool to find out quirky or interesting facts, it has become a medium to perform actions for us, recommend restaurants and tell us jokes.

Building a large social community of engaged followers takes a brand months or even years of hard work. You need to create a continuous stream of entertaining content that resonates well with your audience. One of the best tried and tested ways to quickly reach new customers and build your social following is to run competitions. Social competitions are free to run (minus the prize cost), low commitment and can help you establish brand awareness.

Video Marketing Tips For 2017
27 Feb 2017
Simon Heyes

Last week I spoke at the Figaro Digital Marketing Summit at the Emirates Stadium about video marketing. As an agency, we often get asked by brands for help with their video marketing, as many aren’t sure where to start. One of the common myths about video marketing is that it is expense to create video content. I would disagree. There are many different types of video you can produce, and each type can help tell

Understanding Your Audience
16 Feb 2017
Robin Richmond

At the end of 2016, I took part in an industry roundtable event, discussing the key things brands should be focusing on in 2017 and exchanging views on what the latest digital innovations were likely going to be. One executive talked enthusiastically about 2017 being the year of mobile (please note, 2006-2016 were also “the year of mobile”) and one CMO spoke passionately about the opportunities around virtual reality. I must admit, some of what

By Jack Brown With the arrival of the recent ‘buy’ function, it seems like Instagram is destined to be the fashion world’s new platform of choice. But is the industry slow to pick up on what thousands of teenagers have been capitalising on for years? Streetwear reselling has grown with the rise of social media and a growing awareness of brands like Supreme, Jordan and of course Kanye West’s ‘Yeezy’ brand. In 2014, Supreme –

Facebook Dynamic Ads Get a Makeover
27 Jan 2017
Rachel Halliday

The social media giant announced they would be expanding dynamic ads so advertisers can now target not only users who have already engaged with their website or app, but also target potential customers based on their interests and intent rather than just specific products they’ve browsed. Director of Product Marketing at Facebook, Maz Sharafi, said the new targeting option allows advertisers to retarget users who have been searching, for example, red dresses across multiple retailers’

Augmented Reality Marketing
20 Jan 2017
Pam Reichhartinger-Lawlor

Predicted to become the next major media platform, augmented reality is heralded to be as revolutionary as the laptop and mobile phone once were. The basic premise of AR technology takes computer-generated information and contextually applies it to a view of the real world, in real time. Sounds like a technology made for through-the-line marketers? Indeed, it is. Brands have started to take advantage of this additional informational layering technology to improve their digital content