8MS The Blog

Understanding Your Audience
16 Feb 2017
Robin Richmond

At the end of 2016, I took part in an industry roundtable event, discussing the key things brands should be focusing on in 2017 and exchanging views on what the latest digital innovations were likely going to be. One executive talked enthusiastically about 2017 being the year of mobile (please note, 2006-2016 were also “the year of mobile”) and one CMO spoke passionately about the opportunities around virtual reality. I must admit, some of what

By Jack Brown With the arrival of the recent ‘buy’ function, it seems like Instagram is destined to be the fashion world’s new platform of choice. But is the industry slow to pick up on what thousands of teenagers have been capitalising on for years? Streetwear reselling has grown with the rise of social media and a growing awareness of brands like Supreme, Jordan and of course Kanye West’s ‘Yeezy’ brand. In 2014, Supreme –

Facebook Dynamic Ads Get a Makeover
27 Jan 2017
Rachel Halliday

The social media giant announced they would be expanding dynamic ads so advertisers can now target not only users who have already engaged with their website or app, but also target potential customers based on their interests and intent rather than just specific products they’ve browsed. Director of Product Marketing at Facebook, Maz Sharafi, said the new targeting option allows advertisers to retarget users who have been searching, for example, red dresses across multiple retailers’

Augmented Reality Marketing
20 Jan 2017
Pam Reichhartinger-Lawlor

Predicted to become the next major media platform, augmented reality is heralded to be as revolutionary as the laptop and mobile phone once were. The basic premise of AR technology takes computer-generated information and contextually applies it to a view of the real world, in real time. Sounds like a technology made for through-the-line marketers? Indeed, it is. Brands have started to take advantage of this additional informational layering technology to improve their digital content

As marketers, we’re always looking for new sources of content inspiration that the audience will relate to and be interested in.  Brands often struggle with the concept of breaking away from standard, safe & time tried topics.  However, there are plenty of alternative resource that can spark inspiration and help you fuel and enhance your content and keyword targeting.  Below we look at 5 of these alternative resources: Quora If you don’t know Quora, it’s

iphone-518101_1920
22 Dec 2016
Sandy Halliday

It seems that every year for the past 3 years has been coined ‘the year of mobile’ for organic search. For 2017 this has become even more poignant with Google’s announcement that it will be creating a dedicated mobile index, to be rolled out over the first few months of 2017. More importantly, this index will become the primary index Google uses to rank sites in search. It appears that 2017 really is shaping up

I have a feeling 2017 will be a revolutionary year for influencers and brands. Through trial and error, an increasing number of brands have learned about the importance of influencer marketing, and the type of influencer and costs that make outreach campaigns work for them and their products and services. Although influencer marketing is still in it’s infancy, the return on advertising spend from influencer collaborations is beginning to make an impact on marketing and