Understanding Your Audience
16 Feb 2017
Robin Richmond

At the end of 2016, I took part in an industry roundtable event, discussing the key things brands should be focusing on in 2017 and exchanging views on what the latest digital innovations were likely going to be. One executive talked enthusiastically about 2017 being the year of mobile (please note, 2006-2016 were also “the year of mobile”) and one CMO spoke passionately about the opportunities around virtual reality. I must admit, some of what

2016 has been a fantastic year for 8 Million Stories in terms of working on some new and exciting client projects. One recent campaign has seen the team working with review app giants Yelp on a number of exciting projects to promote Edinburgh and all it has to offer. Working with Yelp we are aiming to provide a number of insider local tips on anything from the best pizza slice in Edinburgh to a guide

As a regular booker of flights I was pretty intrigued when KLM launched their Facebook Messenger Bot in March.  However, as it’s an airline I never really fly with it wasn’t until Skyscanner launched their cross airline version end of May that my interest really peaked. I’m a big fan of Facebook Messenger.  I get regularly told I have a poor phone manner, want to scream “it’s not 1998” when people leave me a voicemail

8MS Shortlisted For Three Digital Awards
08 Apr 2015
Robin Richmond

We’ve been working hard here at 8MS. Ever since our inception back in early 2013, we’ve been striving to provide award-winning, successful digital campaigns for all of our clients. From strategy setting and content creation, through to video optimisation and community management, we’ve been undertaking a range of amazing campaigns. If working with Universal Music on the Sam Smith interactive timeline wasn’t enough, we can now reveal we’ve been shortlisted for not one, not two,

UK Christmas TV Adverts 2014
12 Jan 2015
Robin Richmond

For several years, the half time break at the NFL’s Superbowl has seen a substantial amount of public interest in terms of the commercials shown. Brands such as Audi, Pepsi and Universal Pictures have all battled it out for the public’s attention, spending huge sums on elaborate adverts. In the UK we don’t really have a directly comparable event, but the Christmas advertising campaigns of major retailers have sparked a huge amount of interest in

8MS was born out of the opportunity we saw in content monetisation. Coming from large network agencies, we saw a huge disconnect between content being created on behalf of brands, and the lack of integration and transparency of the performance of that content. We are firm believers that any content created – whether it is for social, a creative campaign, a blog post or a product launch – should be accountable, and provide a return

8MS Typewriter Keys
22 Apr 2013
Robin Richmond

Well I guess the first thing we need to address is where our name came from. In the interests of brevity I’m going to cut a long story short for you…   The bulk of the team here at 8 Million Stories joined after working for large, network agencies where the focus had become increasingly on mass, generic solutions to online marketing strategies. One of the key things we wanted to get back to was creating very